Call for Papers
The theme of the conference is “Transformation
through Mobility”. The call for papers includes, but
is not limited to the following topics:
- Mobile entertainment (music, TV, games)
- Mobile business models and partnerships
- Future consumption of mobile products and services
- Talents gap, skills development and the mobile industry
- Mobility and social networking
- GIS and mobile services
- Globalization through mobility
- Emerging mBusiness research and development opportunities
- Innovation in mobile business and technologies
- From eBusiness to mBusiness in the global market space
- Mobility diffusion in the developing world
- Mobility issues and challenges in developing nations
- Integrated mobile marketing communications
- Mobility and customer relationship management
- Pervasive computing technologies
- Critical success factors for mobility diffusion
- Mobile communication security and trust issues
- Mobility in different sectors (health, education, entertainment,
sports, small businesses)
- Mobility and cross-cultural issues
- Digital rights management
- Mobile 2.0
- Mobile and blended learning
- Location sensitive services
- Standards, compatibility issues and implications on business
- Electronic and mobile advertisements supported financial models
- Cases in mBusiness and mApplications
- Mobility and the emerging economic and financial models
- Socioeconomic implications on emerging markets
- ICT and social inclusion: bridging the gap with mobile technologies
- Understanding mobile users and socioeconomic contexts
- Business models for delivering mobile services
- Defining customer niches: demographics and lifestyle factors
- Understanding the drivers of innovation in enterprise use of mobile
services and applications
Please email your papers to gmr2009@aucegypt.edu
before 15 August 2009.


The International Executive Education Institute
School of Business
The American University in Cairo


NTRA

TW

