1 - 3 November 2009
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Call for Papers


The theme of the conference is Transformation through Mobility”. The call for papers includes, but is not limited to the following topics:


  • Mobile entertainment (music, TV, games)
  • Mobile business models and partnerships
  • Future consumption of mobile products and services
  • Talents gap, skills development and the mobile industry
  • Mobility and social networking
  • GIS and mobile services
  • Globalization through mobility
  • Emerging mBusiness research and development opportunities
  • Innovation in mobile business and technologies
  • From eBusiness to mBusiness in the global market space
  • Mobility diffusion in the developing world
  • Mobility issues and challenges in developing nations
  • Integrated mobile marketing communications
  • Mobility and customer relationship management
  • Pervasive computing technologies
  • Critical success factors for mobility diffusion
  • Mobile communication security and trust issues
  • Mobility in different sectors (health, education, entertainment, sports, small businesses)
  • Mobility and cross-cultural issues
  • Digital rights management
  • Mobile 2.0
  • Mobile and blended learning
  • Location sensitive services
  • Standards, compatibility issues and implications on business
  • Electronic and mobile advertisements supported financial models
  • Cases in mBusiness and mApplications
  • Mobility and the emerging economic and financial models
  • Socioeconomic implications on emerging markets
  • ICT and social inclusion: bridging the gap with mobile technologies
  • Understanding mobile users and socioeconomic contexts
  • Business models for delivering mobile services
  • Defining customer niches: demographics and lifestyle factors
  • Understanding the drivers of innovation in enterprise use of mobile services and applications

Please email your papers to gmr2009@aucegypt.edu before 15 August 2009.





host

The International Executive Education Institute
School of Business
The American University in Cairo

sponer

NTRA

sponer

TW